KINGMAN – Kingman’s The Grill, Cerbat Cliffs, is off the beaten path. It and the Golf course are secluded on the dead end of Gates Avenue and with no advertising, only golfers and nearby residents know they’re there.
Councilwoman Jamie Scott Stehly said the golf course and grill only uses social media and their websites to advertise. Could that be why they’re not making money?
“While I’m not confident that the golf course, as a whole, could ever be profitable,” Councilwoman Stehly said. “I do believe that steps must be taken to increase revenues so that the course puts less stress on the city budget.”
She added, “I think that if the city cannot run it as a business, then we should put it out to bid to allow a restauranteur to rent the space and make it a success.”
To help make it a success she said a marketing consultant has been hired for The Grill.
Councilwoman Stehly believes The Grill has lots of potential. Golf Course Superintendent Patrick Friend agrees.
He said The Grill, Cerbat Cliffs, had a welcoming atmosphere for golfers and non-golfers alike, and added that The Grill is open to the public, whether you play golf or not, seven days a week.
However, with no advertising and off the beaten path, the Cerbat Cliffs Grill at the golf course on Gates Avenue is not turning a profit according to Councilwoman Jamie Scott Stehly at the last City Council meeting. She and the council are giving it six months to get into the black.
Statistically, only about eight percent of golf club and country club grills in the country earn a profit. Most of them treat the grill as merely an amenity for golfers.
Irrigation and water costs, electricity, the cost to pay staff to wait around for golfers, high food prices, unpredictable demands and restrictive operating hours cause most golf club grills to stay in the red year after year.
Councilwoman Jamie Scott Stehly said the city hired a marketing consultant at the June 2 council meeting to help pull it out of the red.
For questions or more information, call 928-753-6593 or to reach The Grill, call 928-565-1457.
