
Branded
Brand management seems to be a corporate nightmare in this age of information and advertising. In just the past year, companies like Anheuser Busch, Target, and Disney, have all faced various forms of boycotts over their stance on cultural issues. For instance, Bud Light, an Anheuser Busch subsidiary, took massive hits over a marketing campaign that included transgender influencer Dylan Mulvaney. While few like to talk openly about companies that have gone “woke,” especially due to fear of being cancelled by culture, there is still an adage that says people vote with their wallets and feet. In the case of…