Scam alert: False advertising, pandemic price gouging
The relationship between businesses and consumers is increasingly important during a pandemic. Better Business Bureau (BBB) warns businesses against raising prices for critical items, not just because it is illegal, but because consumers are impressionable and looking to trustworthy businesses at this time of crisis. Amidst recent progressions of the novel virus COVID-19, consumers are experiencing an increase in price gouging and misleading claims. Price gouging refers to significantly increased prices on goods. Businesses may elevate prices for products to take advantage of consumers who are looking to secure necessities, including masks, disinfectants, food, and other essential supplies. During a…